Weatherization Day 2020 Toolkit
This 2020 Weatherization Day Toolkit contains social media and other communications resources to help you plan your Weatherization Day activities. New features of the 2020 toolkit include updated information on messaging, new infographics, suggestions for virtual/socially distanced Weatherization Day events, and materials highlighting the importance of WAP during COVID.
This toolkit will aide in planning Weatherization Day activities and your Public Information Campaign. Toolkit includes sample press releases, event ideas, social media examples, and press kits.
A step-by-step guide to planning a successful Weatherization Site Demonstration.
The WAP Story Telling Manual shows how to tell the story of WAP in the most compelling and thoughtful way. Toolkit includes do’s and don’ts with examples of well framed stories.
Story Database Template– This Excel document can be adapted for your own use to help your organization track its success stories in an organized and accessible manner.
WAP and Social Media
Social Media is another way to tell the WAP Story. The “Harnessing The Conversation Toolkit” outlines basic social media practices while the more advanced “Social Media 2.0” guide delves deeper into social media tools.
Social Media Calendar (Excel)- Updated for 2019-2020, this resource will help you plan your social media activities to link up to various advocacy and awareness dates throughout the year, going beyond just Weatherization Month (October). The calendar includes pre-crafted social media posts and links to other lead organizations for various public information campaigns.