The main purpose of this position is to oversee the success of the energy programs in meeting program participation goals. The Business Development Manager is responsible for establishing and fostering relationships with energy program partners, including other state agencies, local governments, non-profits, homeowners, and others to optimize the deployment of programs, continually improve the programs’ image, foster a greater statewide awareness, and help Maryland citizens gain access to the energy programs.
This position evaluates past and current energy program performance by tracking relevant performance data such as number of applications, type of applications, participation rates, success rates of specific outreach activities, lead conversion rates, etc. The incumbent is responsible for creating and maintaining relevant tracking sheets, and providing relevant data as requested by energy program managers.
This position is fully responsible for developing all marketing strategies for DHCD’s energy programs in collaboration with the Office of Public Information (OPI). The incumbent will work closely with staff at OPI to monitor and evaluate the effectiveness of marketing activities and adjust strategies as needed to meet the energy program participation goals. This includes identifying program needs, all potential outreach channels, defining regularly planned marketing activities and campaigns by channel, determining referral partners and ways to strengthen client referrals, designing strategies to expand existing efforts and tap into existing channels, etc.
This position is responsible for developing all outreach strategies for DHCD’s energy programs in collaboration with the Office of Community Engagement (OCE). The incumbent will work with staff at OCE to monitor and evaluate the effectiveness of outreach activities and adjust strategies as needed to meet the energy program participation goals. This includes identifying relevant outreach events, coordinating staffing for outreach events, stocking sufficient program collateral as well as promotional materials, etc.
This position relates to the mission of the agency by helping low and moderate-income Maryland residents gain access to affordable housing and helps to increase the percentage of low and moderate-income Maryland households who live in decent housing. This position requires close coordination and communication with key industry stakeholders, working successfully with representatives from various community-based organizations with respect to diverse populations and cultures with the aim of strengthening the existing and forging new relationships to maximize program opportunities statewide.
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